4 Ways To Attract Home Buyers in Massachussetts

As the saying goes, “there is more than one way to skin a cat.” The saying is truer when it comes to selling your home than skinning cats since we don’t advocate doing that. Home buyers in Massachussetts have different needs; preparing your sales strategy accordingly helps increase home showings and makes for faster sales. Here are 4 ways to attract interested home buyers in Massachussetts.

4 Ways To Attract Home Buyers in Massachussetts

1. Declutter Inside and Out

Decluttering your home can seem overwhelming especially if your family has been in the home for years. Things accumulate in the closet, on bookshelves, kitchen counters and spread to the garage and washrooms. Clutter isn’t attractive and makes a home feel smaller.

If you are looking to sell, it means you are looking to move. So take this opportunity to be proactive and started getting rid of things you’re going to toss out or donate anyways. Pack up items you don’t need for the next few months and rent a storage unit if your garage isn’t large enough to store it without seeming cluttered.

Once everything is cleared, you can then give the home a good solid deep clean. With counters, bookshelves, and floors cleared, sweep mop and disinfect anything and everything you can. This helps give the home that open flow potential buyers want.

2. Make Necessary Repairs

If you know something needs to be fixed, fix it. This may seem like common sense but many homeowners think they will wait to see what happens when buyers start looking at the house. Buyers will eventually find out about non-working appliances, leaky roofs and stubborn plumbing issues.

How? Well, first you are required by law to disclose anything you know as a problem. Second, if you happen to not be aware of the problem, the home inspection will surely discover it. Buyers will request repairs or credits – so you will pay for it one way or another.

It is so much easier to disclose repairs, maintenance, and upgrades made while people are looking. It expedites the escrow process from lengthy repair requests and gives potential buyers the confidence to know you were a responsible homeowner that has taken care of what might be their new home.

3. Stage the Property

Real estate agents get push back on staging from clients every day. Unless they have a multi-million dollar home, most clients don’t see the need for the additional expense of staging.

Keep in mind that staging doesn’t always mean moving everything you have out and renting all new furnishings. It can simply mean working with a skilled eye to rearrange existing furniture, remove odd family photos, heirlooms, and art.

All that decluttering was a good start. Now is the time to make the home look like the home everyone can visualize themselves living in. That maximizes the number of people who will make an offer on the home.

4. Set a Market Price Just Under Expected Fair Market Value

This might seem counterintuitive: set a lower price than what the market says you can get for your house.

When potential buyers are looking at homes, they are looking for specifics on size, location, condition, and price. When the first three qualifiers are equal, then the buyers will look at the price as the primary sorting factor. In markets where there are a lot of buyers looking for homes, a lower price gets more people walking through.

A good agent then holds open houses where droves of people “ooh and ahh” over your home because it is clean, clutterless and staged. These situations often get multiple offers giving you the seller the ability to bid up the offers to what would be the fair market price, often higher than what you would have listed for if you didn’t list it at a lower than normal price.

Don’t Overlook Curb Appeal, Even in Winter or Off-Seasons

First impressions matter, and many buyers will decide how they feel about your home before they even step through the door. Whether it’s a Boston brownstone or a Cape in Lynn, curb appeal sets the tone. Trim bushes, sweep walkways, touch up peeling paint, and add a seasonal touch like a simple wreath or a few potted plants. Even in colder months, a tidy exterior and clear entry path can make your home feel warm and cared for. For more low-cost curb appeal ideas, check out HGTV’s curb appeal tips.

Use Professional Photography to Show Your Home at Its Best

Once your home is cleaned, repaired, and staged, make sure your online listing does it justice. Most buyers will see your home for the first time on their phone or laptop, not in person. That’s why great photos are essential. Poor lighting, bad angles, or cluttered shots can turn buyers off—even if your house looks great in person. Hire a professional photographer or ask your real estate agent to work with one. A small investment here can mean more showings and faster offers. Redfin reports that listings with professional photos sell faster and for more money.

Be Flexible and Responsive with Showings

One of the simplest ways to attract serious buyers is by being easy to work with. If a buyer wants to tour the home after work or on short notice, being flexible can give you a big advantage, especially in competitive markets like Everett or Malden. Homes that are hard to access get skipped, plain and simple. Work with your agent to set clear windows for showings, and consider using a lockbox to make scheduling easier. For more tips on managing showings and maximizing visibility, visit the National Association of Realtors®.

Helping Homeowners Sell with Confidence, No Matter the Market

At Ephesus LLC, we’ve helped families sell their homes across Massachusetts, including Boston, Revere, Malden, Everett, Chelsea, and Lynn. Whether you’re prepping your home for a traditional listing or looking for a direct, cash sale without the hassle of staging and showings, we’re here to guide you. We buy homes in many cities throughout Massachusetts and offer free, no-pressure consultations. Our goal is to help you move forward with confidence fairly, quickly, and without surprises. Give us a call today to explore your options.